MARCUSStartup & Fundraising Advisor
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THE STARTUP JOURNEY

01Validate02Build03Commercialise04Go-to-market05Fundraise06Scale
Find your startup stageCheck fundraising readiness

WORK WITH MARCUS

An outside perspective.
On your side.

Independent startup advisory for founders and leaders facing consequential product, commercial, capital and growth decisions. Bring the decision, the evidence you have and the uncertainty that still needs resolving.

Book a free Discovery CallPrepare an advisory inquiry

Three quick questions first help make sure a call is the right next step.

WHEN ADVISORY IS USEFUL

Start with the decision, not the engagement.

Marcus helps founders separate evidence from assumption, identify the decision that matters and choose the next commitment with its trade-offs in view.

  1. 01
    Direction

    What should the company prove next?

    When several priorities compete and the earliest unresolved uncertainty needs to be found.

  2. 02
    Product and commercial

    What deserves the next commitment?

    When evidence around the product, customer demand, commercial viability or execution is incomplete.

  3. 03
    Capital

    What should the next milestone cost, and how should it be financed?

    When fundraising, runway, ownership or capital sequencing affects the decision.

  4. 04
    Connected decisions

    How do product, commercial and capital choices affect each other?

    When the right answer cannot be reached inside one function alone.

WAYS TO WORK TOGETHER

The format follows the decision.

Start with the smallest useful scope. The work can diagnose the current position, resolve one defined decision, prepare a financing choice or support connected decisions over time.

01Clarify the decision02Test the evidence03Compare the options04Choose the commitment
01

DIAGNOSTIC

Startup Assessment

For founders deciding where the company stands.

What we focus on
A structured review of customer, product, commercial, and execution evidence.
What you leave with
A decision memo, an evidence-gap map, and a prioritised next step.
Scope and boundaries

Typical scopeA focused diagnostic review that clarifies the current position and the next proof before a larger commitment.

Evidence to bringBring interview notes, usage or commercial evidence, and the decision you face.

Useful outcome and boundarySuccess means a clear next proof and an agreed decision gate. Not suitable if the goal is simply endorsement.

02

DEFINED DECISION

Strategic Sprint

For one material decision with a defined deadline.

What we focus on
A bounded investigation of an opportunity, constraint, or milestone.
What you leave with
Options, trade-offs, a recommendation, and an experiment or execution plan.
Scope and boundaries

Typical scopeA bounded piece of work around one material decision, deadline or commitment point.

Evidence to bringBring the decision owner, constraints, existing evidence, and available resources.

Useful outcome and boundarySuccess means resolving the agreed uncertainty. Not suitable for an open-ended backlog of unrelated tasks.

03

CAPITAL DECISION

Fundraising & Capital Strategy

For founders considering how to finance the next milestone.

What we focus on
Readiness, capital requirements, investor preparation, ownership scenarios, and process planning.
What you leave with
A milestone-led capital plan and a sequenced preparation roadmap.
Scope and boundaries

Typical scopeA defined review of the next milestone, financing logic, readiness and preparation sequence.

Evidence to bringBring runway assumptions, milestone costs, commercial evidence, and ownership information through a suitable private channel.

Useful outcome and boundarySuccess means a defensible financing decision. Not suitable for guaranteed introductions or promises of investment.

04

ONGOING DECISIONS

Founder Advisory

For founders facing connected product, commercial, and capital decisions.

What we focus on
Ongoing decision support, challenge, and review of execution evidence.
What you leave with
Decision records, priorities, specialist handoffs, and milestone reviews.
Scope and boundaries

Typical scopeA structured advisory cadence around connected decisions and milestone reviews, not unlimited consulting availability.

Evidence to bringBring a clear decision owner and willingness to act on uncomfortable evidence.

Useful outcome and boundarySuccess means better sequencing and accountable follow-through. Not suitable as a replacement for operational ownership.

FIT, TRUST AND BOUNDARIES

Good advisory depends on honest evidence and the right expertise.

Challenge is part of the work. Evidence matters more than endorsement, and a useful recommendation may be to narrow, delay or stop a proposed commitment.

Marcus provides strategic integration and decision sequencing. Legal, regulated, technical, tax, accounting and specialist financial conclusions remain with appropriately qualified professionals. Advisory does not guarantee investment, introductions or a particular outcome.

THE NEXT CONVERSATION

Have a decision worth working through?

Answer three quick questions first. If there is a clear fit, you can choose a time for a free Discovery Call.

Book a free Discovery CallPrepare an advisory inquiry